Home > MCUA Services
Marketing Resources
Marketing is not as difficult as you may think. In fact, your employees market your credit union to your members every day. They do this through their facial expressions, the quality of service that they provide, and the degree of knowledge that they possess about the credit union and the services it offers.
However, large or small, all credit unions can initiate planned marketing activities as well. All it takes is a goal, a plan and a budget. The resources on this page can help you with your marketing efforts.
MCUA also has sample and template versions of basic marketing plans and budgets on file that we'd be happy to share with you. Email your request to
publicrelations@mscua.com.
Other Resources
CUNA Marketing Resources
CU Succeed Teens Financial Network
CU Succeed is turnkey program that helps credit unions implement a professional, comprehensive teen club in your credit union. The program is a partnership of 29 credit union leagues around the nation, including the Mississippi Credit Union Association. Visit
http://www.cusucceed.net for more information.
National Youth Involvement Board (NYIB)
In 1972, recognizing the average age of credit union members was rising, the National Youth Involvement Board (NYIB) was created as a national system for the dissemination of information and resources regarding youth participation in the credit union movement. NYIB provides a credible link to youth marketing resources and ideas for the credit union movement, to youth education resources and ideas, encourages excitement for financial literacy and creates leadership opportunities for the credit union movement. NYIB also holds an annual conference for credit union staff to learn more about reaching the youth market. Visit the NYIB website at
www.nyib.org.